Operation Transformation

op trans logoSponsorship: Operation Transformation Series 12
Target audience: All adults on the island of Ireland
Campaign website: http://www.rte.ie/ot/
Launch date: January 9, 2019


safefood is again the sponsor of this year’s Operation Transformation televison programme which began on January 9, 2019 on RTÉ 1 and will run for 8 weeks. This year, as well as accompanying the five leaders on their journey to help change their lifestyle with particular emphasis on their diet and fitness, the programme will also focus on issues like eating more fruit and veg and less processed meat, easy recipes, the long term effects of diet and lifestyle, fitness in primary schools, and the psychology of food shopping.

Dr Aileen McGloin, Director of Marketing & Communications, said:

We’re delighted to be sponsoring Operation Transformation for the 9th year. Our research showed that 1 in 3 people who watched the 2018 series have reported making a positive lifestyle change as a result of the show. We’re looking forward to inspiring more people to become part of the Operation Transformation movement and start their own weight-loss journey in 2019."

You can ask questions, report your progress and follow others on the Operation Transformation Facebook page. There is also an Operation Transformation website. This is a mobile responsive site with news, events, a BMI calculator and a weight tracker, so that you too can join in the operation.