Food Waste


Target audience: All adults on the island of Ireland
Channels: Radio, outdoor, web, VOD, Facebook app
Press release: 19 November, 2012
Launch date: 19 November, 2012


The campaign includes outdoor, radio and online advertising reminding consumers not to get caught out by out of date food and treat Best Before dates as a guideline and Use By dates as a deadline.



The campaign coincides with the 4th European Week for Waste Reduction and 32 European countries are taking part. European Week for Waste Reduction is about raising awareness on waste reduction strategies in Europe and to encourage behaviour changes to promote more sustainable consumption and production: such changes yielding both environmental and economic benefits.


epa, stop food waste logo doe logo