Ask Your Local Butcher

Campaign title: Ask Your Local Butcher

Phase 1: What’s sizzling this summer

Target audience: All consumers

Channels: Independent butchers throughout the island of Ireland, safefood website

Campaign date: 2 August, 2010

Press release: safefood teams up with local butchers to to deliver food safety advice

About the Campaign

safefood has teamed up with local butchers across the island of Ireland to promote the importance of food safety and healthy eating to consumers when purchasing and preparing raw meats.

The campaign, called ‘Ask your local Butcher’, will see independent butchers across the island of Ireland talking to their customers about tasty recipes and providing advice on choosing, preparing and cooking food safely. The messages for the campaign over the summer will focus on the barbecue season. 

Promotional material

The ABC to BBQ cover

two smiling butchers