Good days and bad days
Date: 19 November 2013.
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Background
This research sought to gain an understanding of the reasoning behind consumers’ food choices and to explore the role of shopping practices/strategies that both promote and impede healthy shopping behaviour.
The objectives were as follows:
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To identify and classify situational factors influencing shopping decisions and strategies/shopping practices used for healthy shopping
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To conduct a qualitative exploration of the ways in which shoppers make choices in relation to purchasing food
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To investigate the relationships between consumers’ personal, situational and behavioural factors (barriers and promoters) influencing healthy food shopping
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To make recommendations on strategies and practices for implementing healthy food shopping.
Based on the findings of the Good days and bad days report, safefood’s key recommendations for consumers are to:
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Make a meal plan ahead of shopping
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Be in the right frame of mind (not hungry, stressed, tired)
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Stick with your plan to buy fresh, healthy food (lots of people used a mental or physical list to achieve this)
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Look at labels (you can build your knowledge up weekly)
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Avoid promotions for unhealthy foods