1. Microbiology & Food Hygiene

The development of a risk communication model based upon food safety behaviours in the home to facilitate adoption of best practice in disseminating information with a food risk component

Project Reference:

01-RESR-043

Status:

Completed

Commencement Date:

April, 2002

Project Duration:

32 months

Abstract:

The primary aim of this project was to map the factors influencing food safety behaviour in the home and thereby predict consumer responses to food risk communications. The project involved the production of a food diary by primary school children across the island of Ireland in order to collect descriptive accounts of "normal" food safety practices within the home environment. 

Subsequently, a novel multimedia approach was developed and used to assess the ability of consumers to recognise food risk, thereby indicating their likely behaviour in the home. The project resulted in production of a risk communication model and best practice guidelines for risk communication messages.

Principal Contractor(s):

Dr David McCleery, Queen’s University Belfast

Collaborator(s):

Prof J Phelan, University College Dublin

Outputs:

Report:

No published report