START campaign

This week, safefood in partnership with the Department of Health and Public Health Agency in Northern Ireland (NI); and Healthy Ireland, Health Service Executive and Department of Health in the Republic of Ireland (ROI) launched a new 5-year public awareness campaign aimed at maintaining a healthy weight in children across the island of Ireland.

The campaign adopts a parenting approach that encourages role modelling and consistency. It offers families a number of key messages and practical, achievable tips to help make healthier lifestyle changes.

The key campaign messages include:

  • Minimise intake of foods high in fat, salt and sugar
  • Establish water and milk as routine drinks
  • Advocate appropriate child-sized portions
  • Increase physical activity levels
  • Limit screen-time
  • Increase sleep-time

The campaign is underpinned by obesity prevention policy documents in ROI and NI - A Healthy Weight for Ireland: Obesity Policy and Action Plan 2016 – 2025 and A Fitter Future for All 2012-2022. It was developed with parents to ensure the messages are relevant and realistic.

Take a look at our START hub for more information on the START campaign or visit or

Posted: 01/11/2017 11:33:11 by Anne Parle
Filed under: Children, Food, Physical activity, Portion, Screen-time, Sleep, START, Weight


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