Teens who watch TV ads for junk food likely to crave junk food

Cancer Research UK have published a new report entitled “New evidence on TV marketing and junk food consumption amongst 11-19 year olds 10 years after broadcast regulations”. The report examines young people’s exposure to junk food marketing on television and its link to diet and weight.

Data was collected from 3,348 young people aged 11 to 19 years old in the United Kingdom. An online survey was used and gathered data on diet, screen time, marketing exposure, perceptions of marketing and demographics.

Highlights from the report include:

  • Young people reported seeing junk food adverts mostly on family shows (entertainment shows, reality television, sports and daytime television) that are seen on evenings and weekends.
  • Teens that watched 3 hours or more TV a day were 1.9 times more likely to consume 2 or more sugary drinks per week and 1.8 times more likely to consume 1 or more takeaways per week.
  • On demand streaming services with advertisements were also associated with an increased risk of unhealthy eating and drinking.    
  • When teens watched TV without adverts there was no link between screen time and likelihood of eating more junk food.
Posted: 25/01/2018 15:35:26 by Anne Parle
Filed under: Advertising, Junk food, Screen time


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