Junk food marketing and young people

A new report has been released by Cancer Research UK examining marketing of foods high in fat, sugar and salt (HFSS) to young people. This is the second report from Cancer Research UK using data from a survey with young people.

Data was collected from 3,348 young people aged 11 to 19 years old in the United Kingdom. An online survey was used and gathered data on diet, screen time, marketing exposure, perceptions of marketing and demographics.

Key findings from the second report include:

  • Seeing extra HFSS foods advertised is associated with eating more HFSS foods
  • Seeing one extra advert promoting HFSS foods was associated with eating and drinking around 60 more HFSS items per year
  • Over 40% of young people felt pressured to eat unhealthily
  • On average young people reported eating almost 30 HFSS items per week, almost double the reported amount of fruit and vegetables consumed

For more information on marketing of foods and drinks to young people take a look at MediaWise, a media literacy resource for primary school children.

Posted: 04/04/2018 13:05:26 by Anne Parle
Filed under: Advertising, HFSS, Junk food, Marketing


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