Digital marketing of unhealthy products to children

The World Health Organisation (WHO) have released a report that looks at the rapidly changing digital marketing ecosystem within which action to protect children's online experience must be taken. It also outlines a measure for monitoring and restricting digital marketing of unhealthy products to children and adolescents.

Children and adolescents are regularly exposed to digital marketing of products high in fat, sugar and/or salt (HFSS). With increased time spent on social media and mobile devices within these age groups exposure is likely to increase, with detrimental health effects.

The WHO aim to provide a tool, entitled the CLICK monitoring framework, to monitor the digital marketing of HFSS products to children and adolescents. As a result of the monitoring tool authorities will be able to put strategies in place for restricitng such digital marketing.

For tips on how to reduce screen time for both you and you children check out the START campaign.

Posted: 20/03/2019 09:21:38 by Joanna Gallagher
Filed under: Digital marketing, Fat, Salt, START, Sugar


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