Health claims and symbols on food labels are aids to help consumers identify foods that are healthier options, but little is known about their impact on consumer understanding, choice and consumption. This EC funded research project is running from 2012 to 2016.

The research aims to determine how health-related symbols and claims, in their context, are understood by consumers, and how they affect purchasing and consumption, taking into account both individual differences in needs and wants and country-specific differences with regard to use of health claims and symbols.

CLYMBOL will produce a set of methods for policy-makers and the food industry to assess the effects of health claims and symbols on food labels as these appear on the market, and recommendations on how health claims and symbols can be used to strengthen informed choice, healthy eating and industrial competitiveness. The project draws heavily on the involvement of stakeholders from the whole food sector to ensure results with high practical relevance. 


Posted: 25/03/2015 14:12:51 by Victoria O'Dwyer


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