Foods and drinks aimed at infants and young children: evidence and opportunities for action

Public Health England (PHE) recently published a report showing inconsistencies between national infant feeding guidelines and how commercial baby food and drink products are marketed.

Key findings include:

  • The sale of snack products for infants has increased by 11% between 2017 and 2018
  • More than 1 in 3 baby food meals are being marketed to children under the suggested age of 6 months
  • Foods promoted as healthy often have the highest sugar content, e.g. dried fruit snacks
  • Misleading product labelling and marketing encourages the introduction of solid food before official advice recommends
  • Many products have implied health claims which suggest they are healthier than they actually are.

PHE recommend that clearer and more consistent product labelling and marketing are required with an emphasis on restricting the implied health claims on baby food products.


Posted: 02/07/2019 11:57:54 by Niall Grieve
Filed under: Guidelines, Infancy, Labelling, Nutrition


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