Ending inappropriate promotion of commercially available foods for infants and young children in Europe

A new paper published by the WHO has outlined the first steps in developing a nutrient profile model to drive changes in product composition, labelling and promotion practices in food products aimed at infants and young children in the European Region. The model is aimed at infants and young children aged between 6 and 36 months.

Key recommendation included;

  • Produce more vegetable and savoury foods than fruit-based and sweet foods
  • Don’t use added sugars or sweetening agents
  • Reduce the total- and free-sugar contents of foods
  • Confectionery, sweet snacks, fruit drinks, juices and sweetened cow's milk / milk alternatives should not be marketed as suitable for infants and young children up to 36 months
  • All commercially available complementary food (CACF) products must include a statement on the importance of continue breastfeeding for up to two years or beyond
  • No CAFCs should be marketed as suitable for infants less than 6 months and products must state the suitable age of introduction.
Posted: 24/07/2019 12:04:47 by Deirdre Brennan
Filed under: Children, Food composition, Infants, Labelling, Promotion


 

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