Plate size and colour help reduce servings

New research has shown that plate size and colour effect people’s eating behaviours. Researchers found that the larger the plate the bigger the portion size. For an experiment with soup, the larger bowl size led to an over serve of up to 31% and high contrast colour led to a reduction in serving of up to 21%.

Read more in the Journal of Consumer Research. Click here for information about food portion sizes.

Posted: 16/02/2012 11:22:49 by Barbara Whelan


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