Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages

Recently published research presents a global overview of children’s exposure to television advertising of healthy and unhealthy foods and beverages. The study captures data from 22 countries collected between 2008 and 2017.

Advertisements were coded by the category they fall under using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model.

Key findings include:

  • Globally, children may be exposed to extensive periods of TV advertisement despite the existence of food industry codes of practice in various countries.
  • Across all countries, advertisement is predominantly for products that do not comply with the WHO threshold for fat, saturated fat, sodium and/or sugar.
  • The frequency of non-compliant product advertisement per hour was higher during peak viewing times compared with other times.
  • During peak viewing times, non-compliant advertisement that was more frequent in countries with industry self‐regulatory programmes for responsible advertising.

For more information on  advertising codes and standards check out the ROI codes and UK codes for TV advertisements.

Posted: 16/04/2019 12:43:35 by Deirdre Brennan
Filed under: Advertisements, Children, Television, Unhealthy foods and beverages


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