WHO guidelines for monitoring junk food marketing to children

The World Health Organization (WHO) has launched a new tool (PDF, 1,6MB) for monitoring the marketing of food and beverages to children via television and the internet.

The new protocol was developed after the WHO report on Ending Childhood Obesity recommended restrictions on marketing of high fat, sugar and salt foods to children across all media.

The protocol is designed to be used by European Member States to capture information on children’s exposure (quantity, frequency and reach) to unhealthy food marketing and what techniques are used in this marketing.

 

Posted: 11/04/2017 08:42:07 by Anne Parle
Filed under: Advertising, Childhood obesity, Fat, Marketing, Salt, Sugar


 

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