Launch of Caloriewise

The Food Standards Agency (FSA) Northern Ireland have launched Caloriewise, a six-month pilot scheme in which local food businesses will display calorie information on menus for the first time. The scheme is being trialled by eight local businesses and it is hoped it will encourage consumers to make more informed choices when eating out or on-the-go.

Businesses involved in the pilot scheme will display the calorie content of items clearly and prominently at the point of choice, in menus and on menu boards. Businesses signed up include: The Streat, Sodexo Catering, Botanic Inns, Aramark, and Mount Charles catering, as well as three local healthcare trusts. The pilot programme will be evaluated to consider practical issues for businesses as well as consumer reactions and understanding of the scheme.

For more information check the FSA’s website.

Posted: 25/04/2012 13:10:12 by Barbara Whelan


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