All-island Obesity Action Forum: Candy-coated Marketing

Date: Tuesday 11 November, 2014

Venue: The Gibson Hotel, Dublin

Time: 9.30am - 1.30pm 

Aim of the Workshop

This event will focus on the marketing of foods and drinks to children on the island of Ireland and explore their understanding of these messages.

The marketing strategies of food and drinks sponsors at the Olympic and Commonwealth games will also be discussed while our keynote speaker Dr Joao Breda from the World Health Organisation will focus on childhood obesity in the EU, future plans for EU initiatives and the relevance of this to social marketing. 

Who should attend?

The event will be of interest to those working in obesity related areas in the voluntary community sector, academia, industry and government departments and government agencies. It will also be of relevance to those working in marketing and communications with a particular focus on food and health.





9.30 - 10.00 Registration with tea and coffee  
10.00 - 10.10 Welcome by safefood

Ray Dolan


10.10 - 11.45 Session 1

Chair: Ray Dolan

10.10 - 10.45 The EU Perspective (PDF, 4MB)

Dr Joao Breda

World Health Organisation

10.45 - 11.15 Marketing of food and drink to children on the IOI and children’s understanding of same (PDF, 13MB)

Dr Mimi Tatlow-Golden

University College Dublin

11.15 - 11.45 The inside track on the sponsorship deals and marketing strategies of food and soft drink companies at major sporting events (PDF, 2MB)

Malcolm Clarke


11.45 - 12.05 Tea / coffee break and networking  
12.05 - 13.00 Session 2

Chair: Ella McSweeney

12.05 - 13:00 Discussion: Managing candy-coated marketing

Maureen Mulvihill

Sheena Horgan

13.00 - 13.30 Lunch and networking  
13.30 - 15.30 Closed forum meeting




How to register?

To register for this FREE event, please complete the form below.

Required form 'Sugar-coatedMarketing' does not exist.

Places will be limited so early booking is recommended.