safefood and Operation Transformation get the show on the road this week

Monday 14 January, 2013. The safefood Operation Transformation roadshow, which will visit five locations across the island in January and February, will kick off this weekend in Cork. As sponsor of the popular RTE programme, the safefood roadshow will provide practical healthy eating advice, tips on being active and motivation for people looking to kick start their own transformation. The roadshow will visit Cork, Limerick, Enniskillen, Newbridge and Blanchardstown. The first stop is at Mahon Point Shopping Centre in Cork this Saturday 19 January with a range of activities running from 12pm to 3.30pm and everyone is welcome to come along.

The aim of the roadshow is to help people to actually get involved in healthy eating and physical activity in a fun, interactive and engaging way. safefood experts will be on hand to provide practical advice on topics like portion sizes, calorie swaps and healthy eating for long-term weight loss and there will be games, quizzes and much more. Dieticians from the Irish Nutrition & Dietetic Institute (INDI) are lending their support at venues too. Also on the roadshow menu is the opportunity to take part in a free workout with the programme’s very own fitness expert, Karl Henry, and you can meet one of the leaders featured on Operation Transformation.

“The annual safefood sponsored Operation Transformation has really become a January landmark and our roadshow makes it all the more local. The emphasis on portion sizes, and being active is key to long-term weight loss”, commented Dr Cliodhna Foley-Nolan, Director, Human Health and Nutrition, safefood. “With 2 in every 3 people currently overweight, the example of the participants in the programme, their supporters and groups around the island are an inspiration in tackling what is a serious public health issue and I would encourage everyone to come along, get some really useful advice and have some fun too!”

The safefood roadshow is a great way to involve even more people across the island in Operation Transformation. We want people to come along to their local roadshow,”

said personal trainer and fitness expert Karl Henry. “I’ll be running ‘gentle’ group workout sessions suitable for anyone to join at each location and on hand to chat to people about becoming more active. Nothing like a spot of exercise to give you more energy for shopping and becoming more active generally!”

“I’m really excited about being a leader on Operation Transformation and flying the flag for Cork,” said Deirdre Hosford from Whitechurch, Co. Cork. “I know it’s going to be tough but it will be worth it in the end. I’ll be at the first roadshow in Mahon Point Shopping Centre and would be delighted to meet people for a chat and all the words of encouragement they can offer. There are so many other people like me who want to lose weight and become healthier and I think this roadshow will help people get on the right track.”

For those following Operation Transformation, there will be helpful resources available on safefood’s website and Facebook page as well as on You can watch Operation Transformation on Tuesday and Wednesday night’s at 8.30m on RTÉ One and also follow the series every week on The John Murray Show on RTE Radio 1.

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For more information please contact

Orla Dormer / Rachel Ahearne
01 6690030 / 085 708 6877 (OD) / 087 1340390 (RA) /
Dermot Moriarty safefood
01 448 0600 / 086 381 1034 or

Editor’s notes

The safefood OT Roadshows are on every Saturday from 12.00-3.30pm as follows:

Date Venue OT Leader
19th January Mahon Point Shopping Centre, Cork Deirdre Hosford
26th January Crescent Shopping Centre, Limerick Greg Starr
2nd February Erneside Shopping Centre, Enniskillen Charlotte O’Connell
9th February Whitewater Shopping Centre, Newbridge Monica Percy
16th February Blanchardstown Shopping Centre, Dublin Gavin Walker