safefood urges public engagement in Children's Advertising Code process

30 August, 2011. safefood has welcomed the publication of the Broadcasting Authority of Ireland’s (BAI) report ‘Health and Nutrition of Children Living in Ireland’. The report outlines the key public health nutrition issues for children in Ireland and recommends the restriction of advertising of high fat, salt and sugar foods to children based on the Food Standards Agency’s Nutrient Profile Model. safefood participated in the preparation of this document and supports this recommendation. 

Martin Higgins, Chief Executive, safefood said “A growing body of evidence shows that television advertising of foods can influence food choices. We know from national surveys that the eating habits of our children are often poor. They are lacking in many essential nutrients (e.g. calcium, iron, fibre) and protective foods such as fruit and vegetables. Instead they are consuming too many foods and drinks high in fat, sugar and salt. One in four children  is now overweight or obese”.

- ENDS -

For further information please contact

Sharon Murphy


Tel: 01 6690030, 087 6081316


Aoife McDonald WHPR

Tel: + 353 16690156, 0874100777