A campaign to make folic acid relevant and routine

Our folic acid message hasn’t changed, but we want to communicate it in a novel way to try to make it more engaging for young women. So for this campaign, we have created "Stella" to help get the folic acid message out there.

04/10/2017   by Aileen McGloin  

Taking folic acid – What does that cost and what does it buy you?

95% of women know they should take folic acid, but a lot of them don’t. Why not? Here’s what they say...

24/11/2016   by Aileen McGloin  

Life hacks and gentle reminders… this one’s for females :)

There are any amount of life hacks you can use for GSD (getting stuff done), and of course, if you have a smart phone, there’s an app for that.

22/06/2016   by Aileen McGloin  

The difference between pregnancy 1 and pregnancy 2

I have watched with great amusement over the years the difference in my female friends’ and families behaviour during pregnancy number one and subsequent pregnancies. I did a quick survey to ask them the main differences for this blog. Here’s what they said... 

30/07/2015   by Aileen McGloin  

Get that folic acid habit

At safefood, we don’t usually tell people to take supplements. That’s because if you eat healthy, you can generally get all the nutrients you need from food. There is one exception though - that’s folic acid for women who are sexually active and could become pregnant.

23/07/2015   by Aileen McGloin