Making a TV ad about childhood obesity

If you were given responsibility for making a TV advert to raise awareness about childhood obesity and to get parents to do something about it, where would you start?

11/04/2014   by Aileen McGloin  

Six Nations-themed recipes

To paraphrase a quote by comedian Bob Hope, if you watch a sport it's fun, if you play a sport, it's recreation, if you work at a sport, it's golf.

15/03/2013   by Dermot Moriarty  


Recipes, Snacks, Sports, TV

Killian Byrne - Operation Transformation – One Year On

Our guest blogger Killian Byrne, event manager and Dad of two, was a leader on Operation Transformation last year. He has continued his amazing lifestyle change since his time on the show ended in 2012. Read on to find out how he did it.

08/03/2013   by Killian Byrne  

Food and Drink sponsorship and sport

If the Olympics are to be true to their motto of “inspiring a generation”, having fast food and beer as the main sponsors as well as an official “treats provider” are not the way to go.

27/07/2012   by Dermot Moriarty  


Food, Obesity, Sport, TV

Food safety ads and cooking

Our latest food safety TV advertisement. Effective or over the top? We explain why we think it won’t affect whether a person chooses to cook or not..

08/05/2012   by Aileen McGloin