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Our folic acid message hasn’t changed, but we want to communicate it in a novel way to try to make it more engaging for young women. So for this campaign, we have created "Stella" to help get the folic acid message out there.
I have watched with great amusement over the years the difference in my female friends’ and families behaviour during pregnancy number one and subsequent pregnancies. I did a quick survey to ask them the main differences for this blog. Here’s what they said...
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