Our folic acid message hasn’t changed, but we want to communicate it in a novel way to try to make it more engaging for young women. So for this campaign, we have created "Stella" to help get the folic acid message out there.

95% of women know they should take folic acid, but a lot of them don’t. Why not? Here’s what they say...

There are any amount of life hacks you can use for GSD (getting stuff done), and of course, if you have a smart phone, there’s an app for that.

I have watched with great amusement over the years the difference in my female friends’ and families behaviour during pregnancy number one and subsequent pregnancies. I did a quick survey to ask them the main differences for this blog. Here’s what they said... 

At safefood, we don’t usually tell people to take supplements. That’s because if you eat healthy, you can generally get all the nutrients you need from food. There is one exception though - that’s folic acid for women who are sexually active and could become pregnant.