Topic 1's lesson objectives are:

Lesson 1

Recognise that media and advertising are everywhere and understand that advertisers pay to communicate their message as they are trying to ‘sell’ something.

Lesson 2

Understand that everyone has a point of view.
 

MediaWise for Third and Fourth Class should enable the children:

• To name some different types of media and recognise the different media they encounter on a regular basis.
• To describe what advertising is and recognise that advertising is everywhere.
• To understand that advertising tries to do one of four things:
  1. Tell us something we need to know.
  2. Persuade us to buy a product.
  3. Persuade us to change our behaviour.
  4. Put forward a point of view.
• To understand that everyone has a point of view.
• To recognise some of the different elements that are used in the media.
• To explain how these elements affect our emotions.
• To understand that advertisements are meant to make us feel a particular way.
• To explain what a need and what a want is, and the difference between them.
• To recognise that different media target different groups of people (audiences.)
• To find hidden messages and advertising in the media.
• To understand the concept of stereotypes and stereotyping.
• To link an emotional reaction to an advertisement with an action.
• To understand how media can be a source of information and makes the world a smaller place.

 

Information about the lessons, activities, methodologies and resources required are provided in the Lesson Plans.