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Topic 1's lesson objectives are:

Lesson 1

Understand what media and advertising are.

Lesson 2

Explain and understand advertising’s purpose.

MediaWise for First and Second Class should enable the children to:

  • Name some different types of media and recognise the different media they encounter on a regular basis.
  • Describe what advertising is and recognise that advertising is everywhere .
  • Understand that advertising tries to do one of four things:
    1. Tell us something we need to know.
    2. Persuade us to buy a product.
    3. Persuade us to change our behaviour.
    4. Put forward a point of view.
  • Describe what the basic emotions (happy, sad, angry, bored, surprised, scared) might ‘look’ like and understand emotions as they are presented visually in the media.
  • Understand how some people like the same things as us but for different reasons.
  • Understand what an assumption is, to recognise the assumptions made in some toy advertising and name a few other assumptions made in the media.
  • Understand that persuasion means to talk someone into doing or thinking something and to understand how persuasion works.
  • Describe everyday examples of information that they come across and suggest the sources of this information.
  • Information about the lessons, activities, methodologies and resources required are provided in the Lesson Plans.
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Overview >
Download lesson plan
Lesson 1 > Lesson 2 >
Download activities
Activity 1.1 > Activity 2.1 >
Media Aistear planning template
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Glossary >



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