The lesson objectives are:

Lesson 7

Explain what persuasion is and how it works.

Lesson 8

Distinguish the real and the fantasy parts of an advertisement.

MediaWise for Junior and Senior Infants should enable the children to:

• Name some different types of media
• Describe what advertising is
• Identify the basic emotions (happy, sad, angry, bored, surprised, scared) we feel
• Understand the difference between needing something and wanting it
• Describe and share why they like a particular television programme
• Understand that the interests of all children are different, that the media makes assumptions about the likes and preferences of girls or boys based on their gender alone
• Understand that persuasion means to talk someone into doing or thinking something
• Understand that advertisements can be set in the real or an imaginary world or a mixture of both
• Recognise that children may like advertisements that are set in an imaginary world