The lesson objectives are:

Lesson 7

Compare how different audiences might react to the same advertisement and recognise and appreciate how media can be a source of information, and misinformation.

Lesson 8

Consider that media gives us a voice and create an information media campaign using that voice.

MediaWise for Fifth and Sixth Class should enable the children to:

• Understand that media carries a ‘message’ and understand that advertisement is trying to do one of four things:
  1. Tell us something we need to know.
  2. Persuade us to buy a product.
  3. Persuade us to change our behaviour.
  4. Put forward a point of view.
• Assess points of view presented in the media and choose to agree or disagree with them, for example different viewpoints regarding children’s usage of modern media.
• Recognise how some advertising can use emotions to influence whether we want or need something.
• To understand that the media industry has to follow a set of rules, and be able to explain why they are necessary.
• To evaluate the influence of hidden messages in the media & distinguish different viewpoints regarding the debate about media in modern society, and children’s usage of it.
• To recognise the use of stereotyping in the media.
• To compare how different audiences might react to the same advertisement and recognise and appreciate how media can be a source of information, and misinformation.
• To consider that media gives us a voice.
• To create an information media campaign using that voice.