Safetrak 9
To evaluate the effectiveness of our campaigns on an ongoing basis we developed safetrak, a consumer research programme that measures public awareness of safefood campaigns along with any food related concerns and their impact on consumer behaviour. This issue highlighted concerns around food safety, pork products, food labelling, additives and allergies.
Download [PDF]
Safetrak 8
To evaluate the effectiveness of our campaigns on an ongoing basis we developed safetrak, a consumer research programme that measures public awareness of
safefood campaigns along with any food related concerns and their impact on consumer behaviour.
Download [Powerpoint]
Safetrak 7
Advertising and Corporate image tracking research wave 7- island of Ireland prepared by Amarach consulting October 2006
Download [Powerpoint]
Safetrak 6
Advertising and Corporate image tracking research wave 6- island of Ireland prepared by Amarach consulting April 2006
Download [Powerpoint]
Safetrak 5
safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, safetrak 5, was conducted in June 2005.
Download [PDF]
safetrak 4
safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, safetrak 4, was conducted in January 2005.
Download [PDF]
Safetrak 3
safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, safetrak 3, was conducted in July 2003
Download [PDF]
Safetrak 2
Advertising and corporate image tracking research prepared by Amarach Consulting in February 2004. Click on the link below for the full presentation of the research results.
Download [Powerpoint]
Safetrak 1
This report presents data from the first wave of a tracking programme of research conducted on behave of safefood by Amarach consulting June 2003
Download [Powerpoint]
Building Authority
This briefing document explores the development and performance to-date of the safefood brand and draws conclusions about how best to build brand authority and credibility within the marketplace.
Download [PDF]
Changing Behaviour
The research is conducted every six months by Amárach Consulting. Interviews are conducted throughout the island of Ireland, with 800 participants, aged 15-74, on a face-to-face basis in their own homes.
Download [PDF]
Integrated Works
Overall, awareness of the safefood brand has grown significantly since it was launched three years ago, from five in ten adults recognising the logo in safetrak 1 (51%) to almost seven in ten adults in safetrak 7 (67%), a growth of almost 20% in a relatively short time. Download the complete report for all the outcomes.
Download [PDF]