Market research
To evaluate the effectiveness of our campaigns on an ongoing basis safefood developed safetrak, a consumer research programme that measures public awareness of safefood campaigns along with any food related concerns and their impact on consumer behaviour.
Safetrack 11
This research conducted in November 2009 highlighted key findings in relation to communication and sources for food safety and healthy eating information and food shopping behaviours.
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Safetrak 10
This research conducted in November 2008 highlighted key findings in relation to concerns about food safety and healthy eating, BBQ cooking and Christmas cooking as well as attitudes to imported food, salt consumption and dieting.
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Safetrak 9
This research highlighted concerns around food safety, pork products, food labeling, additives and allergies.
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Safetrak 8
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Safetrak 7
Advertising and Corporate image tracking research wave 7- island of Ireland prepared by Amarach consulting October 2006
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Safetrak 6
Advertising and Corporate image tracking research wave 6- island of Ireland prepared by Amarach consulting April 2006
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Safetrak 5
safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, safetrak 5, was conducted in June 2005.
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safetrak 4
safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, safetrak 4, was conducted in January 2005.
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Safetrak 3
safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, safetrak 3, was conducted in July 2003
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Safetrak 2
Advertising and corporate image tracking research prepared by Amarach Consulting in February 2004. Click on the link below for the full presentation of the research results.
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Safetrak 1
This report presents data from the first wave of a tracking programme of research conducted on behave of safefood by Amarach consulting June 2003
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Building Authority
This briefing document explores the development and performance to-date of the safefood brand and draws conclusions about how best to build brand authority and credibility within the marketplace.
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Changing Behaviour
The research is conducted every six months by Amárach Consulting. Interviews are conducted throughout the island of Ireland, with 800 participants, aged 15-74, on a face-to-face basis in their own homes.
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Integrated Works
Overall, awareness of the safefood brand has grown significantly since it was launched three years ago, from five in ten adults recognising the logo in safetrak 1 (51%) to almost seven in ten adults in safetrak 7 (67%), a growth of almost 20% in a relatively short time. Download the complete report for all the outcomes.
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