Operation Transformation Series 6
All adults on the island of Ireland
Campaign website: http://www.rte.ie/ot/
8th January 2013
is the sponsor of this year’s Operation Transformation televison programme which began on January 8th on RTÉ 1 and will run for 8 weeks. The programme mainly follows the same format as previous years where it accompanies male and female volunteers on a journey to help them change their lifestyle with particular focus on their fitness and diet.
sponsors the series as it aligns with our own weight loss initiatives and campaigns in the area of tackling overweight and obesity, and helps us reach our target audience, namely the 2 in 3 people on the island of Ireland who currently overweight. The show provides a high-profile to the obesity problem on the island, creates lively debate and valuable discussion about this serious issue while also offering solutions and advice for viewers.
will also bring the show on the road this year with 5 exciting roadshows at shopping centres around the country. The public can come along and get free healthy eating advice from our experts, take part in some fun, interactive quizzes about calories and food swaps, find out more about long-term weight loss, meet one of the 5 leaders from the show, and take part in a free workout with fitness expert Karl Henry!
There is also a new Operation Transformation website
.This is a mobile responsive site with news, events, a BMI calculator and a weight tracker, so that you too can join in the operation.
Last year, an average of 585,000 viewers tuned in for each of the eight episodes and the second Operation Transformation 5KM Fun run was a resounding success, with more than 5,000 people turning up to walk, jog and run with the five leaders and experts from the show. A similar run and series of nationwide walks are also being organised to coincide with the show this year.
Dates for your diary
19th January - Mahon Point Shopping Centre, Cork
26th January - Crescent Shopping Centre, Limerick
2nd February - Erneside Shopping Centre, Enniskillen
9th February - Whitewater Shopping Centre, Newbridge
16th February - Blanchardstown Shopping Centre, Dublin
23rd February - 5K Fun Run
Ask questions, report your progress and follow others on the Operation Transformation Facebook page
Visit Stop the Spread
to see how you measure up, or for guidance on maintaining a healthy lifestyle, try our weight-loss resource, Weigh2Live