Safetrak

Date: Yearly

To evaluate the effectiveness of our campaigns on an ongoing basis, safefood developed Safetrak, a consumer research programme that measures public awareness of our campaigns along with any food related concerns and their impact on consumer behaviour.

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Safetrak 18

This research conducted in January 2017 highlighted key findings in relation to food safety concerns, healthy eating concerns, burgers, and sponsorship.

Safetrak 17

This research conducted in November 2015 highlighted key findings in relation to food safety concerns, healthy eating concerns, folic acid, food skills, shift  work and hand washing.

Safetrak 16

This research conducted in November 2014 highlighted key findings in relation to food safety concerns, healthy eating concerns, weight loss, healthy food at events, temperature zone and food sensitivity.

Safetrak 15

This research conducted in November 2013 highlighted key findings in relation to understanding food labels, portion sizes, handwashing habits and fridge storage.

Safetrak 14

This research conducted in December 2012 highlighted key findings in relation to food safety concerns, cleaning in the context of food safety, healthy eating concerns, cooking behaviour and lunch behaviour.

Safetrak 13

This research conducted in November 2011 highlighted key findings in relation to food safety concerns, healthy eating beliefs, knowledge of diabetes, attitudes to weight and calorie labelling, and pizza consumption.

Safetrak 12

This research conducted in November 2010 highlighted attitudes toward food safety and eating out, chicken consumption patterns, food shopping behaviour, fridge hygiene and diet and weight information.

Safetrak 11

This research conducted in November 2009 highlighted key findings in relation to communication and sources for food safety and healthy eating information and food shopping behaviours.

Safetrak 10

This research conducted in November 2008 highlighted key findings in relation to concerns about food safety and healthy eating, BBQ cooking and Christmas cooking as well as attitudes to imported food, salt consumption and dieting.

Safetrak 9

This research highlighted concerns around food safety, pork products, food labeling, additives and allergies.

Safetrak 8

Safetrak 7

Advertising and Corporate image tracking research wave 7- island of Ireland prepared by Amarach consulting October 2006

Safetrak 6

Advertising and Corporate image tracking research wave 6- island of Ireland prepared by Amarach consulting April 2006.

Safetrak 5

Safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, Safetrak 5, was conducted in June 2005.

Safetrak 4

Safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, Safetrak 4, was conducted in January 2005.

Safetrak 3

Safetrak is safefood's consumer tracking research which works in tandem with safefood's communications programme. Using this research, the organisation is provided with useful feedback regarding consumers' attitudes and behaviour towards food safety, hygiene and nutrition. This latest wave, Safetrak 3, was conducted in July 2003

Safetrak 2

Advertising and corporate image tracking research prepared by Amarach Consulting in February 2004.  Click on the link below for the full presentation of the research results.

Safetrak 1

This report presents data from the first wave of a tracking programme of research conducted on behave of safefood by Amarach consulting June 2003.