Little Steps

Date: 2010, 2009, 2008

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Background

Developed by safefood and the Health Service Executive in collaboration with the Health Promotion Agency, Northern Ireland, “Little Steps Go a Long Way” is a major awareness campaign aimed at tackling the serious problem of obesity on the island of Ireland.

screen shot of the Little Steps websiteDesigned to help support and empower parents and guardians as role models for children, the campaign aims to show that by adopting small changes, little steps, to food habits and physical activity can have a big impact over time and lead to a healthier future.

Described as a “one of the most serious public health challenges” by the World Health Organization (WHO), the problem of obesity and looks set to continue growing at a rate of 1% every year on the island. Research carried out for the campaign has demonstrated that the majority of mothers of overweight or obese children think that their children’s weight is fine for their age and those who may realise there is a problem feel overwhelmed by it and think the challenge is too great to tackle.