Children exposed to up to nine junk food adverts in half an hour

A report released by the Obesity Health Alliance entitled "A ‘Watershed’ Moment. Why it’s prime time to protect children from junk food adverts" has found that children are exposed to as many as 9 adverts for high fat, sugar and salt (HFSS) foods in just a 30 minute period.

Researchers examined the adverts shown during TV shows popular with children in the United Kingdom. They looked at how many HFSS adverts children were exposed to during the programme they watched. Key findings from the report include:

  • Almost 60% of food and drink adverts shown were likely to be rated as HFSS
  • Adverts for fruit and vegetables accounted for only 1.2% of the total food and drink adverts during family viewing time
  • The most common type of advert shown was for fast food restaurants and meals

For more information on advertising towards children and how to help children understand it take a look at MediaWise, our media literacy resource for schools.

Posted: 28/11/2017 09:27:03 by Anne Parle
Filed under: Advertising, Children, Fat, Media, Salt, Sugar, TV


 

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