Researchers from Denmark and the European Food Information Council (EUFIC) have looked at the socio-demographic and attitudinal determinants of nutrition knowledge of food shoppers from six European countries: UK, Sweden, France, Germany, Poland, and Hungary. Social grade, country, and age were found to directly influence nutrition knowledge with older people, women, and those of higher social grades having a higher active interest in healthy eating.
Attitude towards healthy eating and use of expert sources had a small effect on nutrition knowledge. Consumers were aware of nutrition recommendations but less familiar with technicalities such as types of fat or the link between salt and sodium. Generally, all shoppers had trouble determining the calorie content of certain foods. Further information about the study is available from the EUFIC website
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