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  • START your kids on the way to a healthier life

    Raising kids can be a daily struggle. Whether it’s fending off junk food, curbing screen time or getting them to exercise more, parents have a lot on their plates.

    But one daily win can create momentum and start them on the way to a healthier life.

  • START: Reward chart

    Earning rewards can really help you to meet your goals.

  • Rufus the messy monster

    For kids, washing hands just isn't fun. They'll come up with any excuse to avoid it. So we came up with Rufus.

    He's here to help us to teach our kids the importance of washing their hands.

  • Recipes to make with the kids

    Some fun recipes to help get kids involved in preparing food.

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