A campaign to make folic acid relevant and routine

Our folic acid message hasn’t changed, but we want to communicate it in a novel way to try to make it more engaging for young women. So for this campaign, we have created "Stella" to help get the folic acid message out there.

04/10/2017   by Aileen McGloin  

The difference between pregnancy 1 and pregnancy 2

I have watched with great amusement over the years the difference in my female friends’ and families behaviour during pregnancy number one and subsequent pregnancies. I did a quick survey to ask them the main differences for this blog. Here’s what they said... 

30/07/2015   by Aileen McGloin