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The lesson objectives are:

Lesson 7

Compare how different audiences might react to the same advertisement and recognise and appreciate how media can be a source of information, and misinformation.

Lesson 8

Consider that media gives us a voice and create an information media campaign using that voice.

MediaWise for Fifth and Sixth Class should enable the children to:

  • Understand that media carries a ‘message’ and understand that advertisement is trying to do one of four things:
    1. Tell us something we need to know.
    2. Persuade us to buy a product.
    3. Persuade us to change our behaviour.
    4. Put forward a point of view.
  • Assess points of view presented in the media and choose to agree or disagree with them, for example different viewpoints regarding children’s usage of modern media.
  • Recognise how some advertising can use emotions to influence whether we want or need something.
  • To understand that the media industry has to follow a set of rules, and be able to explain why they are necessary.
  • To evaluate the influence of hidden messages in the media & distinguish different viewpoints regarding the debate about media in modern society, and children’s usage of it.
  • To recognise the use of stereotyping in the media.
  • To compare how different audiences might react to the same advertisement and recognise and appreciate how media can be a source of information, and misinformation.
  • To consider that media gives us a voice.
  • To create an information media campaign using that voice.
Information about the lessons, activities, methodologies and resources required are provided in the Lesson Plans.
 
Download overview
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Lesson 7 > Lesson 8 >
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Activity 7.1 > Activity 7.2 > Activity 8.1 >
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