It's a word that gets used a lot when the dedication, actions, efforts and commitment of others get noticed.
For me, I would subscribe to the old school definition of heroes. Those who do heroic deeds for the sake of others. Ordinary people doing extraordinary things. And we heard a lot about heroes this week as 33 miners got rescued from half a mile underground. Yep, pretty heroic.
You might have heard Jamie Oliver on RTE radio this morning talking about food, healthy eating and obesity. I guess Jamie is someone who is either loved or loathed, depending on your point of view.
Me? I'd be a Jamie supporter.
I've bought some of his books. Watched some of his TV programmes. Tried some of his recipes. I've even been lucky enough to eat in his restaurant a couple of times in a former life. I think his heart is in the right place and he's used his considerable celebrity profile to raise the issue of childhood obesity and the food we eat among a wider audience, including influencing policy makers on both sides of the Atlantic. Not a bad day's work for a cheeky chappie.
If you have 20 minutes to spare, the following speech he gave earlier this year on food, obesity and using information and education to save lives is well worth a look; he speaks with a passion.
He gave this speech at the annual TED Conference in California where he picked up an award. TED is a small US non-profit organisation "devoted to Ideas Worth Spreading".
And for that, and many other reasons is why I think Jamie qualifies as a food hero.
The problem is, we need more of them to keep this issue and what needs to be done on the menu.
As Mr Oliver himself would say, that would be pukka.
Enjoy your weekend.